I asked ChatGPT to summarize my recent article on LinkedIn on Higher Education SEO and this is what it came up with. I had previously fed it examples of some of my more provocative work.
What do you think?
In this eye-opening piece, I dig into the untapped potential of Search Engine Optimization (SEO) within the realm of higher education. I reveal how universities, brimming with authoritative content and credibility, can harness the power of SEO to skyrocket their digital visibility and connect with their target audience like never before.
I shed light on the crucial role SEO plays in enhancing a university’s online presence, attracting potential students, engaging with the academic community, and bolstering their global reputation. I share insider strategies for supercharging your college website’s SEO, including leveraging your institution’s inherent authority, mastering keyword research, and fixing technical glitches that could be sabotaging your SEO.
I also unveil the surprising findings from a study conducted by the University Professional and Continuing Education Association (UPCEA), which exposed a shocking gap between the perceived and actual SEO readiness among higher education institutions. I argue that this gap is not a setback but a golden opportunity for institutions to revolutionize their digital visibility.
In the grand finale, I provide a step-by-step roadmap to conquer higher education SEO. I urge universities to recognize the power of SEO, tackle technical SEO issues head-on, and stay ahead of the curve by continually learning and adapting to SEO trends. Remember, the goal isn’t just to climb the search engine rankings, but to effectively reach your target audience — and I show you exactly how to do it.
For a less provocative version, here’s the output I posted to medium, again, summarizing the Higher Education SEO article from LinkedIn.
